Privacy policy

Last Updated:  November 6, 2025

This privacy policy (“Privacy Policy”) describes how Loonen Opco, Inc. (“Loonen”, “we”, “us”, or “our”) collects, uses, and shares personal information in connection with our website at https://loonen.com/ and any other websites or online platforms that we own and operate that link to this Privacy Policy (collectively, the “Site”), our email communications, social media profiles, and our related products and services (collectively, the “Services”), and the rights and choices available to individuals with respect to their personal information.  

COLLECTION OF PERSONAL INFORMATION

Personal Information You Provide.  Personal information you may provide through the Service or otherwise includes:

  • Contact information, such as your first and last name, email address, postal address, phone number, and social media handle.

  • Order history, such as records of products purchased, billing and shipping addresses, and your payment amounts and payment methods used to complete transactions. Payment processing services in connection with the Site are provided by a third-party payment processor.

  • Account information, such as the username and password that you use to register for an account, your profile information, and your preferences.

  • Demographic information, such as gender, age, race, household income, marital status, military or veteran status, education, occupation, lifestyle, and employment history.

  • Marketing preferences, such as your preferences for receiving communications about our products and related promotions, and details about how you engage with our communications.

  • Survey responses, such as the information you provide in response to our surveys, sweepstakes, contests, or questionnaires that we sponsor.

  • Communications, such as information you provide when you contact us with questions, feedback, survey responses, or otherwise correspond with us. We and our service providers may also record or monitor any call or chat you have with us for quality control or training purposes, or to enforce our rights.

  • Other information that we may collect which is not specifically listed here, but which we will use in accordance with this Privacy Policy or as otherwise disclosed at the time of collection.

Personal Information from Third Parties.  We may collect personal information about you from our business partners, advertising and joint marketing partners, data providers, and public sources, such as forums or social media platforms. We may merge or combine such personal information obtained from third parties with the personal information we collect from other sources.  

Personal Information Automatically Collected.  We, our service providers, and our advertising partners may automatically log information about you, your computer or mobile device and your activity over time on our Services and other sites and online services, such as:

  • Device data, such as your computer or mobile device operating system type and version number, manufacturer and model, browser type, screen resolution, IP address, the website you visited before browsing our site, and general location information such as city, state or geographic area.

  • Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access.

Like many online services, we may use the following technologies to facilitate our automatic data collection:

  • Cookies, which are text files that websites store on a visitor‘s device to uniquely identify the visitor’s browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, helping us understand user activity and patterns, and facilitating online advertising.

  • Flash cookies, or locally-stored objects, which are used on websites for purposes similar to cookies but allow storage of a larger amount of data. 

  • Web  beacons,  also  known  as  pixel  tags  or  clear  GIFs,  which  are  typically  used t to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked, typically to compile statistics about usage of websites and the success of marketing campaigns.

  • Local storage, which is used to save data on a visitor’s device. We may use data from local storage to, for example, turn on web navigation, store multimedia preferences, customize what we show you based on your past interactions with our Services, and remember your preferences. 

  • Session-replay technologies, which are third-party software programs that we may use on  the  Site  to  record  a  video  replay  of  user’s interactions  with  the  Services.  The  video  replay  may  include  users’  clicks, mouse movements,  scrolls,  typing,  and  other  activity  taken  during  the session. We use these replays for research and development purposes, such as to help us troubleshoot problems with the Services, understand how users interact with and use the Services, and identify areas for improvement.

  • Chat technologies, to operate the chat features that you can use to communicate with us through the Site. Our chat vendors and other third parties may access and use the device data and online activity data described above, and monitor and record your chats, for the purposes described in this Privacy Policy. When you use these features, you may not always be communicating with a human.

Referrals. Users of our products and Services may have the opportunity to refer friends or other contacts to us. Please do not provide us with another person’s contact information unless you have permission to do so.

USE OF PERSONAL INFORMATION

Loonen’s primary purpose in collecting personal information is to provide you with the products and services that you request. We also use personal information for the purposes set forth below and as otherwise described in this Privacy Policy or at the time of collection.

Provide the Site and Services.  We may use your personal information to:

  • provide, operate, and improve the Site and Services, including by enabling the purchase of products that we have listed on the Site;

  • establish, manage, monitor, and maintain your account;

  • process your order;

  • verify your identity and determine your eligibility for offers or promotions;

  • improve and personalize your experience on or with the Services;

  • communicate with you about the Services, including providing notices about your account or order (e.g., order and shipping confirmations, security alerts, and support and administrative messages) and responding to any of your requests, feedback, or questions;

  • provide any surveys, questionnaires, sweepstakes, contests, or promotions you participate in;

  • provide maintenance and support; and 

  • fulfill any other purpose for which you provide personal information. 

Research and Development.  We may use your personal information for research and development purposes, including to analyze and improve the features and functionality of our Services, understand and analyze the usage trends and preferences of our users, and develop and improve our Services, products, and business. As part of these activities, we may create aggregated, de-identified or other anonymous data records from your personal information and other individuals whose personal information we collect. We make personal information into anonymous data by removing information that makes the data personally identifiable to you.  We may use this anonymous data and share it with third parties for our lawful business purposes.

Direct Marketing.  We may use your personal information to send you Loonen-related or other marketing communications as permitted by law. You may opt-out of our marketing and promotional communications as described in the section titled “YOUR CHOICES” below.

Interest-Based Advertising.  We contract with third-party advertising companies and social media companies to help us advertise our products and Services. These companies may use cookies and similar technologies to collect information about you (including the device data and online activity data described above) over time across our Services and other sites and services or your interaction with our emails, and use that information to serve ads that they think will interest you. You can learn more about your choices for limiting interest-based advertising, in the “Advertising Choices” subsection of the “YOUR CHOICES” section below.

Compliance, Fraud Prevention and Safety.  We may use your personal information to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities; protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); audit our internal processes for compliance with legal and contractual requirements and internal policies; enforce the terms and conditions that govern the Services; and prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.

With your consent. We will disclose your personal information in accordance with your prior direction or, in some cases, we may specifically ask you for your consent to collect, use, or share your personal information, such as when required by law.

DISCLOSURE OF PERSONAL INFORMATION

In addition to the specific situations discussed elsewhere in this Privacy Policy or at the point of collection, we may share your personal information with the following entities or persons.

Related Companies. Our parent, subsidiaries, affiliates, and other members of our group of companies (if any), for purposes consistent with this Privacy Policy.

Service Providers. Companies and individuals that provide services on our behalf or help us operate the Services or our business. For example, we work with service providers that help us with order fulfillment, shipping, payment processing, customer support, web hosting, analytics, email delivery, marketing, database management services, and risk and fraud mitigation.  

Advertising Partners. Third parties who we partner with for advertising campaigns or that collect information about your activity on the Services and other online services for the purposes described in the “Interest-Based Advertising” section above.

Sweepstakes and joint marketing partners. We may also share your personal information with other partners in order to provide you with content and other features through the Services, and such partners may send you promotional materials or otherwise contact you regarding products and services that they offer. When you choose to enter a contest or sign up for a sweepstakes, we may share the personal information you provide as part of the offer with the named co-sponsors or other third parties affiliated with such offer.  

Other Users. Other users of the Services and the public, when you disclose personal information for public use. For instance, you may be able review a product that you purchased, and we will display your name or username along with the content you submit. We do not control how other users or third parties use any personal information that you make available to them. Please be aware that any information you post publicly can be cached, copied, screen captured or stored elsewhere by others (e.g., search engines) before you have a chance to edit or remove it.

Professional Advisors. Persons, companies, or professional firms providing Loonen  with advice and consulting in accounting, legal, tax, financial, debt collection, insurance, and other matters, where necessary in the course of the professional services that they render to us.

Authorities and Others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate to comply with law or for the compliance, fraud prevention and safety purposes described above.

Business Transaction Participants. We may sell, transfer, or otherwise disclose some or all of your personal information to third parties in connection with any business transaction (or potential transaction) involving a merger, acquisition, sale of shares or assets, financing, consolidation, reorganization, divestiture, or dissolution of all or a portion of our business (including in connection with a bankruptcy or similar proceedings).

YOUR CHOICES

Review or Update Your Account Information. If you have a registered account with us, you may review and update certain personal information in your account profile by logging into the account. If the Site or Services do not permit you to update or correct certain personal information, please submit a request to us using the contact information listed at the end of this Privacy Policy. Note that we may keep historical information in our backup files as permitted by law.

Opt-Out of Marketing Communications. You may opt out of marketing-related emails by following the opt-out or unsubscribe instructions located at the bottom of the email or by contacting us using the contact information listed at the end of this Privacy Policy. You may continue to receive service-related and other non-marketing emails (e.g., order information).  

Cookies. Most browsers let you remove and/or stop accepting cookies from the websites you visit. To do this, follow the instructions in your browser’s settings. Many browsers accept cookies by default until you change your settings. If you do not accept cookies, however, you may not be able to use all functionality of the Services and it may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org.   

Analytics. We may use Google Analytics to help us analyze how our Site is being accessed and used. You can learn more about Google Analytics cookies by clicking here and about how Google protects your data by clicking here. To opt-out of Google Analytics, you can download and install the Google Analytics Opt-out Browser Add-on, available here.

Advertising Choices. You can limit the use of your information for interest-based advertising by blocking third-party cookies in your browser settings, using browser plug-ins/extensions, and/or using your mobile device settings to limit the use of the advertising ID associated with your mobile device. You can also opt out of interest-based ads from companies participating in the following industry opt-out programs by visiting the linked websites: the Network Advertising Initiative (http://www.networkadvertising.org/managing/opt_out.asp) and the Digital Advertising Alliance (https://optout.aboutads.info). Some of the companies we work with may offer their own opt-out mechanisms. For example, you can learn more about how Google uses cookies for advertising purposes by clicking here and opt-out of ad personalization by Google by clicking here.

Many of the opt-out preferences described in this section must be set on each device or browser for which you want them to apply. Please note that some of the advertising companies we work with may not participate in the opt-out mechanisms described above, so even after opting-out, you may still receive interest-based advertisements from other companies. If you opt-out of interest-based advertisements, you will still see advertisements online but they may be less relevant to you.

Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. The Site currently does not respond to “Do Not Track” signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com. 

OTHER SITES AND SERVICES

The Services may contain links to other websites and online services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or online services that are not associated with us. We do not control third party websites or online services, and we are not responsible for their actions. Other websites and services follow different rules regarding the collection, use and sharing of your personal information. We encourage you to read the privacy policies of the other websites and online services you use.  

SECURITY PRACTICES

No method of transmission over the internet, or method of electronic storage, is fully secure. While we use commercially reasonable efforts to protect your personal information from the risks presented by unauthorized access or acquisition, we cannot guarantee the security of your personal information.

INTERNATIONAL DATA TRANSFERS

Loonen is headquartered in the United States and we have service providers in the United States and potentially other countries. Your personal information may be transferred to the United States or other locations outside of your home country. Privacy laws in the locations where we handle your personal information may not be as protective as those in your jurisdiction. By providing your personal information, where applicable law permits, you specifically and expressly consent to such transfer and processing and the collection, use, and disclosure set forth herein.  

CHILDREN

The Services are not intended for use by children under 13 years of age, and we do not knowingly collect information about children under age 13 through the Services. If we learn that we have collected personal information of a child without the consent of the child’s parent or guardian as required by law, we will delete it.

NOTICE TO CALIFORNIA RESIDENTS (SHINE THE LIGHT LAW)

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Services that are California residents to request certain information regarding our disclosure of personal information to third parties for the third parties’ direct marketing purposes, if any. To make such a request, please contact us using the contact information listed at the end of this Privacy Policy. Please include the words “Shine the Light” in your subject line or correspondence.

NOTICE TO NEVADA RESIDENTS

Nevada Revised Statutes Chapter 603A allows Nevada residents to opt-out of the “sale” of certain types of personal information. Subject to several exceptions, Nevada law defines “sale” to mean the exchange of certain types of personal information for monetary consideration to another person. If you are a Nevada resident who wishes to exercise your “sale” opt-out rights, you may submit a request to us using the contact information listed at the end of this Privacy Policy. Please include the words “Nevada Opt-Out Request” in your subject line or correspondence. 

CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this Privacy Policy at any time.  If we modify how we collect, use, or disclose personal information, we will post the updated Privacy Policy on this page. In some cases, we may notify you about an update by sending you an email, posting a notice about the update on the Services, or other means as may be required by applicable law. In all cases, your continued use of the Services following posting or other notification of changes constitutes your acknowledgement of such changes. Please review this Privacy Policy periodically to keep up to date on our most current policies and practices.

CONTACTING US

Please direct any questions or concerns about our Privacy Policy or any other privacy or security issue to sip@loonen.com.