The Loonen Story
When I was pregnant with my daughter, I became acutely aware of what I was putting in and on my body. I focused on avoiding toxins and plastics, and there seemed to be thoughtful alternatives in nearly every category - from food to personal care to home cleaning. But when it came to water, things got murky.
I couldn’t make sense of what was actually in our tap water, and the more I learned about bottled water, the worse it got. What started as an effort to protect my growing family quickly became an urgency to create something better. That’s how Loonen was born.
We’re here to lead with purity and transparency and hope to play a small part in shaping better health outcomes for generations to come.
Cheers,
CO-FOUNDER
We drink plastic every day.
One liter of bottled water contains up to 240,000 detectable pieces of plastic.
Chemicals are everywhere.
At least 45% of drinking water contains PFAS, otherwise known as forever chemicals. 55% contains lead.
Human health is on decline.
Infertility, disease, hypertension, cancer, cognitive impairment, and a slew of other issues can all be traced to what we put in our body.
We drink plastic every day.
One liter of bottled water contains up to 240,000 detectable pieces of plastic.
Chemicals are everywhere.
At least 45% of drinking water contains PFAS, otherwise known as forever chemicals. 55% contains lead.
Human health is on decline.
Infertility, disease, hypertension, cancer, cognitive impairment, and a slew of other issues can all be traced to what we put in our body.
