A SIMPLE BELIEF

We should know what's
in our water.

OUR STORY

How Loonen was born.

When I was pregnant with my daughter, I became acutely aware of what I was putting in and on my body. I focused on avoiding toxins and plastics, and there seemed to be thoughtful alternatives in nearly every category - from food to personal care to home cleaning. But when it came to water, things got murky.

I couldn’t make sense of what was actually in our tap water, and the more I learned about bottled water, the worse it got. What started as an effort to protect my growing family quickly became an urgency to create something better. That’s how Loonen was born.

We’re here to lead with purity and transparency and hope to play a small part in shaping better health outcomes for generations to come.

Cheers,

CO-FOUNDER

Loons are a symbol of purity.

We take inspiration from one of the most discerning animals on the planet. Loons are wild waterbirds, monogamous to one lake for life. But if the water quality declines, they abandon the lake forever.

Loons are nature’s symbol of pure water, and a powerful indicator of clean ecosystems.

They have strong family units, and defend their young far longer than most birds. They’re navigators, loyalists, and a little wild (just like us).

The saying goes, crazy as a loon, but we see their discernment as wisdom. Loonen is water so pure, it’s fit for a loon.

THE PROBLEM

Just because it’s on the shelf,
doesn’t mean it’s great.

We drink plastic every day.

One liter of bottled water contains up to 240,000 detectable pieces of plastic.

Chemicals are everywhere.

At least 45% of drinking water contains PFAS, otherwise known as forever chemicals. 55% contains lead.

There's a new way.

At Loonen, we marry high quality sourcing with equally high quality filtration, mineralization, and bottling.

We drink plastic every day.

One liter of bottled water contains up to 240,000 detectable pieces of plastic.

Chemicals are everywhere.

At least 45% of drinking water contains PFAS, otherwise known as forever chemicals. 55% contains lead.

There's a new way.

At Loonen, we marry high quality sourcing with equally high quality filtration, mineralization, and bottling.

OUR PROMISE

Not just pure, but proven.

Our Scientific Advisory Board

A team of experts and advocates help us interpret the latest data, and adapt to an ever-changing landscape. Our entire team is dedicated to making informed decisions that prioritize your health.

Dr. Jen Ashton, MD

OBGYN & Nutrition

Dr. Robin Berzin, MD

Functional Medicine

Dr. Manasa Mantravadi, MD

Pediatrician

Kelly LeVeque, CCN

Clinical Nutritionist